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The Pellingham Casper (CM Press)
/Art of
Abundance
Affiliate Program
Sales Tips
Dear Friend,
We want you to look forward to the middle of every month with eager
anticipation. We want you knowing, with absolute certainty, that your mailbox is
going to contain a check from us. A BIG check.
To make this a reality, we're sharing with you the tried and true Sales Tips
that will make your CM Press/Prosperity Books & Seminars (CM Press)/Art of Abundance Affiliate Program
membership as
profitable as possible for you.
After all, we only make money from affiliate sales
when we have affiliates who are able to easily and effortlessly promote our
products and services. Happy affiliates are the best promoters, so we want to
make sure you're always 100% satisfied with your
CM Press/Prosperity Books & Seminars (CM Press)/Art of Abundance Affiliate
Program membership. When you make money from the
CM Press/Prosperity Books & Seminars (CM Press)/Art of Abundance Affiliate
Program, everyone wins.
These Sales Tips contain outstanding samples of the best
ways to link
to our sites. Everything you need in order to easily and effortlessly draw
people to our products and services is contained in this document.
I encourage you -- in fact, I urge you, to read through
these Sales Tips carefully and pick out the samples that are most appropriate for the types of website visitors
or newsletter readers you have. You can then tweak
what we have written to customize it and make it perfect for your site or
newsletter.
If you would like help creating customized affiliate copy for your website, an
email announcement, a flyer or other marketing material, please contact me at
LizLosher@ artofabundance.com. We'll be
glad you help you brainstorm and create affiliate copy that works best for you.
Read on for more great tips!
Peace and prosperity,
Liz Losher, Customer Service
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First Thing To Do
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First, you must decide how and where you want to incorporate
links
into your website.
Your site, like many sites, probably has a number of pages that contain links to
other websites. Links from a variety of pages on your website give you a
multitude of opportunities to make money with
CM Press/Prosperity Books & Seminars (CM Press)/Art of Abundance
products and
services.
The more people who see your links...the more people who click
through...the more people who order...the bigger the check in your mailbox each
month!
So take the time to look over your website and find as many places as
possible where you can link to us from your website.
To help you brainstorm where you can place
affiliate links on your website, we've given you a complete listing of links to
our many products click
here.
If you are a bankruptcy professional and you would like to include specific pages on your
website, please click here for more details.
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Text Links
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When it comes to purchasing products and services, people want recommendations.
Like most people, you are probably always asking trusted friends questions like:
"what did you think about this movie?" or "who would you
recommend as a good tax preparer?"
In affiliate-land, these recommendations show up as "endorsed" text links.
Endorsed text links will make you a lot more money than blatant banner ads.
An endorsed text link means that you highly recommend us. Since your visitors trust your
opinion, they are more likely to click through and check us out.
We recommend that you link to us on your main page and any other high-traffic
pages because these will give your affiliate membership the most exposure.
Any page where our products and services compliment your text is a great place
to put an affiliate link.
Another good place to put affiliate text links is on
the "Thank You"
page in your shopping cart so you can make even more money from someone after
they are LEAVING your site.
Most people put all their affiliate links on a single page called something
like "Helpful Links." While it's fine to do this, your affiliate sales
will be lower because it gives your visitors too many choices. When people have
too many choices, they generally choose the easy choice: nothing. Instead, help
your visitors make the right choice for them by providing them with endorsed
text links.
WE CAN'T EMPHASIZE THIS NEXT POINT ENOUGH. Make sure your comments
and headlines for your endorsed text links match the type of visitor you get. In
other words don't put a link that says "ATTENTION SALES PROFESSIONALS"
on your site, if you primarily get consumers interested in rebuilding credit
after bankruptcy. Even though some visitors will be bankruptcy professionals,
most won't, and most won't click through your link and you won't get many sales.
Or say you get both Sales Professionals AND people interested in credit
repair after bankruptcy. You could have links that say "Sales Professionals click here"
and
"Need Credit Repair? Click here." This would
take the people to a separate page just for them where you would slant your
endorsement toward Sales Professionals on one page and folks that are
looking to get back on their financial feet on the other page.
Here is some sample text for each:
Sales Professionals who want to work through issues about
money that keep them from taking their skills to the next level can't afford
not to know about the best Sales Enhancement Coach I've ever found. Click here
to check her out.
or
If you want to get back on your feet financially and restore your credit after
bankruptcy you must check out this site. Don't let yourself get scammed by
unscrupulous lenders. Click here to take a look.
or
If you would like to break the debt cycle for good, and
stop your debt from having power over your life, you must check out this
bankruptcy alternative. Start having the life you truly desire while you're
becoming debt free. Click here to find out more.
Basically, when you're creating a text link, you want to
make sure you remember to include three elements: 1. The benefits the customer
is seeking, 2. what the solution is, and 3. directions to get to the link.
SALES TIP # 1
Emphasize what Paula Langguth Ryan's materials and information have done for you. Any time you can add
a phrase of how Paula's message or a
CM Press/Prosperity Books & Seminars (CM Press)/Art of
Abundance product or service has helped you personally, include it. A
personal recommendation means more referral fees for you!
Your personal recommendation of Paula's products and services will give you
up to 400% more clicks than just a link (that means you could triple or
quadruple your referral fees!)
You can create huge profits for yourself using this method. And you'll feel
great knowing you are recommending a product that has fantastic information and
is truly worth every penny. It is a WIN-WIN situation for everyone! Personal
recommendations can make you a lot of money and you already know your visitors
will be very happy with Paula's message, products and services. They're that
good!
To triple and even quadruple (yes, that's quadruple) your referral fees
almost overnight, just give MORE exposure to Paula's links with a personal
recommendation. Wherever it is is appropriate on your site, have a link or recommendation to one of
Paula's top-notch
products.
You could have a link on your main index page border, for example. Here are some examples
for different types of people who visit your site:
Samples For Business Owners and Sales Professionals
"If you would like to learn how to overcome the obstacles that keep you
from having the level of productivity and profits you desire, we highly
recommend Paula Langguth Ryan, the accomplished Contemporary Prosperity Coach
behind the innovative Abundance IS Yours! program. Ryan takes you step by step
through the maze of self-sabotaging behavior that has held you back in the
past. She reveals personalized strategies, tips and techniques that will have
your business and sales profit rising meteorically in 30 days or less. Her
prosperity coaching isn't for everyone, though. To find out if it is for YOU,
click here."
(Shorter Versions)
"For strategies on turning your business knowledge
and sales skills into increased profits, click here to check out the "coach
to the coaches." Contemporary Prosperity Coach Paula Langguth Ryan will
move you past self-sabotaging behavior in 30 days or less. Click here to discover
how to harness your true potential today.
Samples for Anyone Seeking a More Balanced Life
"If you would like to learn about a fantastic website that helps you have
increased health, wealth, joy, happiness, peace of mind and greater balance in
your life, we highly recommend this highly acclaimed prosperity site. Paula
Langguth Ryan, an accomplished international contemporary prosperity advisor,
speaker, author and coach, reveals all the tips, tricks and techniques that
will help you release your limiting belief systems and heal your relationship
with money so you can create the life you truly desire. Her website is a great
resource."
(Shorter Version)
"The Art of Abundance teaches you how to
release your limiting belief systems, heal your relationship with money and
create the life you truly desire. Even if you don't think you have a problem
with money, and just want more balance in your life, click here to check out
this great prosperity site. I recommend the site highly. Lots of effective
strategies and techniques."
Sample For Spiritual Leaders, Ministers, Etc.
"If you want to help your members have more prosperous, fulfilling,
joyfilled lives, we highly recommend that you click here to discover a new
book that shares the truth about the power of tithing. Paula Langguth Ryan, a
woman who used tithing to recover from bankruptcy, shares the pre-Biblical
history of tithing in her new book, Giving Thanks: The Art of Tithing.
This book puts all the pieces together so people can fully embrace the true
nature of tithing. This book is a must read (and she even gives away a free
chapter a month!)"
(Shorter Version)
"Take your congregation to the next level. Click here to check out a
powerful, insightful book on tithing that will soon have every member of your
congregation tithing regularly. I highly recommend Giving Thanks: The Art
of Tithing. Lots of incredible, spiritual guidance for helping your
members overcome their fears of tithing and open up to give and receive with
joy."
Sample For Life Coaches
"If you want to help your clients reach the next level in their lives, we
highly recommend that you click here to visit a great prosperity coaching
site. Paula Langguth Ryan, a woman who has trained hundreds of life coaches,
reveals all her advanced tips; tricks and techniques that will make you stand
far above the crowd in the coaching industry. Her website is a great
resource."
(Shorter Version)
"Take your coaching career to the next level. Click
here to check out a great posperity coaching site. I recommend the site highly.
Lots of effective strategies and techniques for helping your clients."
Samples For Meeting Planners or Speakers Bureaus
"If you want to really help your clients increase
profits and productivity in their company, we highly recommend that you click
here to find your next speaker. Paula Langguth Ryan, a woman who has spoken
before thousands of people who are looking to release their limiting beliefs
and break through their money myths, reveals all her advanced tips and
techniques for cultivating true abundance on a personal and professional
level. She'll make your meeting, conference or special event stand out far
above the crowd. Paula Langguth Ryan is a great resource."
(Shorter Version)
"Rapidly increase your clients' profits and
productivity. Click here to check out a great professional level speaker for
empowerment and personal enhancement. I recommend hiring Paula Langguth Ryan for
your clients' events. Lots of great tips and techniques."
In all the examples above it is the personal recommendation that will alone
"triple your sales." Remember: The longer the recommendation,
the more clicks it will receive.
SALES TIP # 2
Your newsletter, e-zine, or a customer email/database list can be other powerful tools for promoting
Paula's products and services. This is a way to really make big referral fees.
Consider using any lead lists you have compiled from ads you have run or adding a
link / recommendation to us on any autoresponders you may have. You can even use us in your signature line when you post
to email discussion lists, forums and newsgroups. If you're a bankruptcy attorney, for example, this is a great way to
get a referral fee for letting your colleagues know about our resources that will help build their practice.
(but
remember -- NO SPAM)
Sample letters for your customer database:
"Thank you for purchasing (insert your product here) recently. We
appreciate your business. I am emailing you for two reasons. The first is to
thank you for your business and the second is to mention something we
thought would interest you ..." (at this point put in the
appropriate recommendation from above depending on the type of customer you
have).
Or, if you have a guest list compiled from a free service you offer on your website, you
could say:
"Thank you for visiting our site and using our Free (insert your free
service here). I am emailing you for two reasons. The first is to thank you
for stopping by and the second is to mention something we thought would
be of interest to you ..." (again, at this point put in the
appropriate recommendation from above depending on the type of visitor you
have).
If you have a an electronic newsletter or Electronic Magazine (E-zine), you
could say:
"I'm sending you this special edition separately from the regular
E-zine because I have found something on the Internet that is worth mentioning and
wanted to bring it to your attention. (Then insert a recommendation like the
one above)."
This approach will pull in the best response by
far, because it
is a personal note separate from the standard newsletter. Personal notes such
as these demand
attention and urgency.
If you use autoresponders
An autoresponder automatically sends your
message in response to an email sent to it. Send an email to
mailto:paularyan-47903@autocontactor.com
for example, and you will automatically get our "Spiritual Rules of
Order"
emailed back to you This happens behind the scenes so that Paula doesn't have to
send out all of these emails personally.
This saves tons of time. You might check with the hosting service for your
website. Many times they provide FREE autoresponders as part of your hosting
fee. Also if you use the extremely advanced, inexpensive shopping system
we use http://www.kickstartcart.com/app?pr=31&id=35078
you can have an unlimited number of very sophisticated autoresponders ready
whenever you need them.
Autoresponders are great for allowing people to get your articles and all
kinds of information from you without your direct input. You set it up once and
they can access the information anytime.
So how can autoresponders help you sell?
You can put your short recommendations in along with the information that is
going out on the autoresponder. Some people get 2 or 300 requests a day for free
things like articles, newsletters, tip sheets etc. You can make a fortune, just
by sending a personal recommendation and link along with each automatic
response. All you have to do is take a minute to add the recommendation and link
to your materials and it goes out automatically around the clock day in and day
out, year in and year out with no other work on your part. (Don't you love to
make money while you are sleeping?)
SALES TIP # 3
If you have occasion to speak in front of groups, many times you can find an
appropriate time to mention our site. The most effective way is to tell the
audience the benefits to them of visiting Paula's . . . (becoming debt free,
releasing fears about money, learning the truth about tithing, overcoming
limiting belief systems, etc.) and then write the link on a flipchart, overhead,
or put it in a PowerPoint slide. Give the audience a chance to write it down.
Not only is this a "personal recommendation, it was actually done "in
person" which makes an even greater impact than emailing it to them. A
great way to make the link handy is to give them a link to a downloadable
handout you are providing them. That way they can click on our link without
retyping it.
Handout materials
To piggyback on tip # 3 above, make sure you put your recommendation and
link in your handout materials if you use them (and most of the time you
should). This way there is no chance that the link will be copied down
incorrectly.
SALES Tip # 4
Print up an inexpensive insert to put in the package whenever you ship a
product to one of your customers. This is an extremely effective way to put your
personal recommendation in front of people who already are buying from you. It
could be part of a "Thank You" note for purchasing. You could say
something like:
"Thanks so much for allowing us to be of service to you. Since we always like to give extra value to our customers we recommend
you visit a fantastic site we discovered on the Internet that will really help
you achieve the next level of success you desire, without any of the unwanted
side effects you fear might happen . . . " (then put an appropriate blurb
about Paula's products or services, and the link.)
You don't have to use the exact thank you note above, but it's a good way to
lead in to your personal recommendation. And the best part is, this only costs
you pennies. The customer has already purchased and probably paid the shipping,
so it's a much better deal than doing a separate mailing that, comparatively,
would cost a fortune.
SALES TIP # 5
If you have a newsletter or Ezine, trade ads with other newsletter or Ezine
publishers, or better yet, trade article space. Many times the classified ads
are never even seen by people because they mentally tune them out as they read
through a newsletter. Articles, however, get a much higher attention level and
they also give you more space to make your recommendation. Don't get us wrong.
If someone wants to trade ads, go for it. You have nothing much to lose, but if
you get a chance at article space, take it first.
You might want to write several different articles. Be sure to include good
value in your content and do remember to pitch their readers. Have several
articles ready to go if you plan on using this idea and let the newsletter
publishers pick which one they like.
SALES TIP # 6
You can also have a web page on your site that re-prints an interesting
interview with Paula. The interview really gets people excited about breaking
the debt cycle for good and releasing their limiting belief systems. Paula talks
about how she got started, the mistakes she made and how you can avoid them, and
the freedom that is within your grasp when you open up to release old beliefs
and make room for new, expanded ones .
NOTE: If you decide to use the interviews, make sure you still have other
recommendations and banners at appropriate places on your site. The interview
page should be an "addition" to your promotions for the link to
Paula's products NOT a replacement for the current links you have.
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WARNING: NOTE ON SPAM AND ITS CONSEQUENCES
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We are very serious about this.
We know you wouldn't intentionally send out spam.
Sometimes, though, not everyone understands what spam is or isn't. So we're
including this section to make sure that everyone is clear about spam and its
consequences.
Spam is affiliates sending unsolicited commercial email or
posting to "inappropriate" newsgroups. This type of advertising and
recommendations is not allowed.
It is against your affiliate agreement to advertise our web site via unsolicited
email. DO NOT send unsolicited email to promote us, or you will be in violation
of your affiliate agreement and your account will be terminated, forfeiting all
outstanding referral fees. Your cooperation and understanding is appreciated.
As you've seen above, there are some wonderful,
PROPER WAYS to promote Paula's products and services over the internet.
Please recommend Paula's website, and her products and
services in your autoresponders, in a personal email to your clientele
base, your lead lists, people that contact you and you stay in touch with, a
newsletter list, at your website, even in appropriate email discussion lists,
etc. These are not considered spam.
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General Information
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If you need additional information regarding your affiliate program, please
email our customer service
department mailto:customerservice@ artofabundance.com
Our mailing address if you need it is:
Art Of Abundance
CM Press/Prosperity Books & Seminars
1121 Annapolis Road, Suite 120
Odenton, MD 21113
800-507-9244
The ideas for linking to our websites are tried and true
suggestions on what has worked best at other sites. You are free to use our
ideas and links in any way you deem appropriate to the layout of your site.
If you have any questions on how to best incorporate the links or need help
writing the copy to include for your text link, do not hesitate to contact us by
phone or email. We will personally look at your site and make recommendations so
you get the most referral fees possible. The more money you make, the more money
we make. So it is in our best interest to help you as much as we can.
Implementing the tips on this page could make you a fortune in referral fees. We
are always here to help you. We thank you for being a part of our affiliate
program and look forward to a long, mutually profitable relationship with you.
Peace and prosperity,
Liz Losher, Customer Service
On behalf of Paula Langguth Ryan, Contemporary Prosperity Advisor
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